Facebook has outnumbered Google in terms of active users. But honestly, it’s not that all surprising because it’s been like for quite some time now. Unless something else better (or even more fun) comes along, its gonna be very hard to knock Facebook of that top spot.
So even when you know where’s the party at, it doesn’t mean you just log in the website and cash in just like that. You have to know how to approach it in a right way, otherwise your time and efforts will just be a waste of time.
Here are some tips which you can use to help with your Facebook marketing approach.
Facebook can be one of the most fun and yet suitable place to provide customer service. The conventional online forums or live-chat sessions can be costly and time-consuming to set up. Not to mention it is kind of intimidating for first-timers who are looking for help.
When they’re unsure or uncomfortable, they’ll prefer not to pursue looking for help and their problem will go unsolved. Thus an unhappy customers is usually a lost one.
Facebook however is a fun and friendly platform which is more than able to provide these kinds of services. And the best of all is that it’s free!
Through Facebook you can easily interact with your customers through Facebook Wall, status updates, IM-style chat and more.
Another great way to get what you want to say out there, is to do Facebook “tagging”. When you tag a user in a photo or video, the tagged person will be able to see it in their News Feeds. And in turn, their friends can see it.
Tagging is a great way to reach the masses and tagging should be done as often as possible. Just be careful of the photo or video that you tagged them with though. Keep it clean and nothing potentially offending.
Also, try to search for Facebook page/group admins. It would even be more perfect if the page or group has tons of people in it and if the group or page is related to your target niche.
Contact them and try to collaborate with these admins by providing them incentives or rewards in exchange for them posting a message in the group/page wall regarding your product or services. (Imagine the potential of a group/page with 10, 20, or 100 thousand people!)
When you have set successfully set up your Facebook page, there is one more thing that you can do. The wall of your Facebook page shouldn’t be the first thing that newcomers should see. There are just too many updates and comments going in it might be overwhelming for newcomers.
It’s a good idea to have a sort of “Welcome” page. It can be a video or a short description to better describe what your business is all about. This is the perfect opportunity for a call to action. You could either ask the newcomer to click on “Like” to access your page.
The Facebook “LIKE” icon is one of the most recognized icons on the world wide web today. And chances are, every internet has at least come across it once in their online surfing. Therefore you should also do the same and have a “LIKE” icon like for example on your website blog.
Where you place the “LIKE” button is just as important as having it in the first place.
Try also to include the “LIKE” button on your blog posts and sign-up form or opt-in form (if you have one). You would have to do some research, testing and experimentation to help determine what are the other places that’s best to place the “LIKE” button. The general rule is to make it accessible and easy to see.
When you do business online, do not be surprised if you do come across some less-than-desirable feedback regarding you and your services. But that doesn’t mean you should remove the comments section once and for all.
If you still allow commenting while at the same time addressing the issues that the customer is unhappy about, shows that you genuinely care and have an interest in what customers have to say. People will see you as more credible and genuine.
A few negative comments is better than no comments at all. But if there are more far more negative comments than positive ones, maybe you have to take a step back and review your business product, service and approach.
When you embark on an ad campaign in Facebook, it’s not advisable to have the link in your ad pointing back to your Facebook page. Your Facebook ad will need to entice clicks but they should be directed to your WEB SITE.
Your web site is where you have full control of everything from how it looks, the content and all the way down to your call to action. If you do it right, you’ll have a higher probability of converting prospects into paying customers at your web site thanks to Facebook.
At this point of time, Facebook is still ever-growing and therefore it is also ever-changing. There are many ways to approach marketing in Facebook and what may work today may not work tomorrow.
But, there are also will always be new ways that exist in its place. In order to keep up and ahead of the competition, we have to constantly keep a look out for these newer ways.
